Both platforms can work brilliantly — they just do different jobs.
Google Ads captures intent
People searching 'emergency plumber near me' already know what they want. Search ads put you in front of that demand.
Meta Ads creates demand
On Facebook and Instagram, people aren't searching. Strong creative introduces your offer to audiences likely to care about it.
A simple way to decide
- Urgent or high-intent service? Start with Google Search
- Visual product or impulse purchase? Start with Meta
- Long consideration cycle? Use both, with retargeting
- Tight budget? Focus on one channel and do it well
Want help putting this into practice?